Who (or what) is “The Situation,” you ask? For those of you who are not familiar with the cultural gem (or train-wreck, depending on one’s perspective), that is MTV’s reality show the “Jersey Shore,” The Situation” is the self-applied nickname of Michael Sorrentino, one of the show’s characters.
Interestingly, neither trademark application was filed by “The Situation” himself. One application was filed by a company owned by “The Situation’s” brother, Marc Sorrentino, and another was filed byVadio, LLC and Matthew Hunter. Both applications are being made in connection with various clothing items, including underewear.
The Smoking Gun tells the story in delightfully snarky detail:
For the first time in the republic’s history, government officials are being asked to grant a trademark for the nickname a man has given to his abdominal muscles, records show. The U.S. Patent and Trademark Office (USPTO) has received two applications to secure a mark for “The Situation,” a term recently popularized by “Jersey Shore,” the crass MTV reality show. One of the program’s characters is Michael Sorrentino, a 28-year-old New Jersey man who has christened his ripped abs “The Situation.” The gym habitue is known for exhortations like, “This situation is gonna be indescribable. You can’t even describe the situation that you’re about to get into the situation.”