If you visit Google.com today, you’re in for a surprise. That’s right– your eyes aren’t playing tricks on you– Google has changed its name to “Topeka.” This is just the latest in a long line of Google’s April Fools’ hoaxes.
But why Topeka? If you haven’t been following the ongoing competition among cities vying for Google’s ultra-fast, experimental fiber network, you might have missed the recent news that Topeka, Kansas, one of the cities competing for the network, has officially changed its name to “Google.”
The trademark wonks among us will appreciate “Topeka’s” guidance on proper usage of the moniker so as to avoid the problem of descriptiveness/genericide:
And I would be doing a disservice to my fellow Pittsburghers out there if I didn’t point out that the Steel City is in the running for Google’s Topeka’s experimental fiber network. I was happy to see that members of the Greater Pittsburgh community are making a compelling case for bringing the project here. I mean, what’s not to like? Pittsburgh has excellent universities and a burgeoning high-tech industry. Plus, as the Pittsburgh Google Fiber Project aptly notes, we’ve got the parking chair: