One of my favorite conversations with clients is the conversation about how they should go about choosing a trademark (which, as most of you reading this blog know, could be many “things” including names, logos, symbols, devices, heck– even blue turf— at least for certain collegiate football teams in Idaho).

It requires creativity– from both a legal perspective and a marketing perspective.  It involves a delicate balance between recognizing your client’s business goals on the one hand and informing them of legal risks on the other.

And Mike Atkins sums it up nicely here.